In a cozy New Hampshire home surrounded by birch trees, a mother and her daughters bonded over cherished traditions—baking cookies, crafting seasonal decorations, and enjoying homemade spa days. Growing up immersed in nature, Alia, the second daughter, developed a deep connection to the woods and seasons around her.
When Alia pursued biochemistry in college, her passion for their rituals inspired her to uncover the science behind the products they loved. What she discovered sparked a new purpose, blending her love for nature with her scientific curiosity.
During her studies, Alia discovered that many beloved spa-day products were filled with harmful chemicals like parabens, phthalates, and synthetic fragrances—linked to hormonal disruptions and skin irritations. She also uncovered the hidden dangers of blue light from phones, computers, and TVs, which can damage skin, disrupt sleep, and contribute to chronic stress.
Determined to protect their well-being from these invisible threats, Alia and her mother decided it was time to take action.
What once was their baking haven became a laboratory of love, where measuring cups were swapped for pipettes and natural ingredients like aloe juice, raspberry seed oil, and chamomile. Together, they crafted simple, powerful alternatives to store-bought skincare products.
What once was their baking haven became a laboratory of love, where measuring cups were swapped for pipettes and natural ingredients like aloe juice, raspberry seed oil, and chamomile. Together, they crafted simple, powerful alternatives to store-bought skincare products.
After becoming a dentist, Alia continued her passion for skincare, leading her and her mother to launch Birch Tree Beauty. Inspired by New Hampshire’s forests and backed by scientific research, their products protect the skin from modern concerns like blue light exposure, while celebrating nature’s purity. Infused with antioxidants and protective compounds, their line shields the skin from everyday toxins.
Birch Tree Beauty educates customers on the effects of blue light, which penetrates deeper than UV rays, accelerating aging, causing dark spots, and weakening the skin’s barrier. It also impacts eyes, sleep cycles, and overall well-being, leading to increased stress.
Birch Tree Beauty is a family-driven brand inspired by New Hampshire’s birch trees. Their motto, “Purely You,” reflects their commitment to wellness and natural beauty, with each product carrying their love, story, and mission.
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