{"id":649,"date":"2024-12-11T22:25:44","date_gmt":"2024-12-11T22:25:44","guid":{"rendered":"https:\/\/birchtreebeauty.com\/staging\/?page_id=649"},"modified":"2024-12-24T17:32:02","modified_gmt":"2024-12-24T17:32:02","slug":"story","status":"publish","type":"page","link":"https:\/\/birchtreebeauty.com\/staging\/story\/","title":{"rendered":"Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"649\" class=\"elementor elementor-649\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea8501 e-flex e-con-boxed e-con e-parent\" data-id=\"7ea8501\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f0062 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f3f0062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c021592 e-flex e-con-boxed e-con e-parent\" data-id=\"c021592\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cacf460 elementor-widget elementor-widget-text-editor\" data-id=\"cacf460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a cozy New Hampshire home surrounded by birch trees, a mother and her daughters bonded over cherished traditions\u2014baking cookies, crafting seasonal decorations, and enjoying homemade spa days. Growing up immersed in nature, Alia, the second daughter, developed a deep connection to the woods and seasons around her.<\/span><\/p><p><span style=\"font-weight: 400;\">When Alia pursued biochemistry in college, her passion for their rituals inspired her to uncover the science behind the products they loved. What she discovered sparked a new purpose, blending her love for nature with her scientific curiosity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8bb47f e-con-full e-flex e-con e-parent\" data-id=\"a8bb47f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d75167 elementor-widget elementor-widget-image\" data-id=\"0d75167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"333\" src=\"https:\/\/i0.wp.com\/birchtreebeauty.com\/staging\/wp-content\/uploads\/2024\/12\/beavie2.webp?fit=1000%2C333&amp;ssl=1\" class=\"attachment-full size-full wp-image-1020\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/birchtreebeauty.com\/staging\/wp-content\/uploads\/2024\/12\/beavie2.webp?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/birchtreebeauty.com\/staging\/wp-content\/uploads\/2024\/12\/beavie2.webp?resize=750%2C250&amp;ssl=1 750w, https:\/\/i0.wp.com\/birchtreebeauty.com\/staging\/wp-content\/uploads\/2024\/12\/beavie2.webp?resize=768%2C256&amp;ssl=1 768w, https:\/\/i0.wp.com\/birchtreebeauty.com\/staging\/wp-content\/uploads\/2024\/12\/beavie2.webp?resize=600%2C200&amp;ssl=1 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-803a07a e-flex e-con-boxed e-con e-parent\" data-id=\"803a07a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2949346 e-con-full e-flex e-con e-child\" data-id=\"2949346\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb6510a elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"fb6510a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discovering the Hidden Dangers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b697ff e-con-full e-flex e-con e-child\" data-id=\"2b697ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b0b48 elementor-widget elementor-widget-text-editor\" data-id=\"a3b0b48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">During her studies, Alia discovered that many beloved spa-day products were filled with harmful chemicals like parabens, phthalates, and synthetic fragrances\u2014linked to hormonal disruptions and skin irritations. She also uncovered the hidden dangers of blue light from phones, computers, and TVs, which can damage skin, disrupt sleep, and contribute to chronic stress.<\/span><\/p><p><span style=\"font-weight: 400;\">Determined to protect their well-being from these invisible threats, Alia and her mother decided it was time to take action.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-574d971 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"574d971\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d64611 e-con-full e-flex e-con e-child\" data-id=\"0d64611\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-525e686 elementor-widget elementor-widget-text-editor\" data-id=\"525e686\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What once was their baking haven became a laboratory of love, where measuring cups were swapped for pipettes and natural ingredients like aloe juice, raspberry seed oil, and chamomile. Together, they crafted simple, powerful alternatives to store-bought skincare products.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb07af8 e-con-full e-flex e-con e-child\" data-id=\"eb07af8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7451a elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6c7451a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Journey of Creation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-842e5a5 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"842e5a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-06847f7 e-con-full e-flex e-con e-child\" data-id=\"06847f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea47b58 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ea47b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Journey of Creation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-943b973 e-con-full e-flex e-con e-child\" data-id=\"943b973\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2844387 elementor-widget elementor-widget-text-editor\" data-id=\"2844387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What once was their baking haven became a laboratory of love, where measuring cups were swapped for pipettes and natural ingredients like aloe juice, raspberry seed oil, and chamomile. Together, they crafted simple, powerful alternatives to store-bought skincare products.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63ee943 e-flex e-con-boxed e-con e-parent\" data-id=\"63ee943\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ceca3ad e-con-full e-flex e-con e-child\" data-id=\"ceca3ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6724cb9 elementor-widget elementor-widget-heading\" data-id=\"6724cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building a Legacy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d37084 elementor-widget elementor-widget-text-editor\" data-id=\"8d37084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After becoming a dentist, Alia continued her passion for skincare, leading her and her mother to launch Birch Tree Beauty. Inspired by New Hampshire\u2019s forests and backed by scientific research, their products protect the skin from modern concerns like blue light exposure, while celebrating nature\u2019s purity. Infused with antioxidants and protective compounds, their line shields the skin from everyday toxins.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e98bf40 e-con-full e-flex e-con e-child\" data-id=\"e98bf40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8e951 elementor-widget elementor-widget-image\" data-id=\"ec8e951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"504\" height=\"227\" src=\"https:\/\/i0.wp.com\/birchtreebeauty.com\/staging\/wp-content\/uploads\/2024\/12\/triobirch.webp?fit=504%2C227&amp;ssl=1\" class=\"attachment-large size-large wp-image-752\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/birchtreebeauty.com\/staging\/wp-content\/uploads\/2024\/12\/triobirch.webp?w=504&amp;ssl=1 504w, https:\/\/i0.wp.com\/birchtreebeauty.com\/staging\/wp-content\/uploads\/2024\/12\/triobirch.webp?resize=300%2C135&amp;ssl=1 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd5be79 e-flex e-con-boxed e-con e-parent\" data-id=\"fd5be79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-954941e e-con-full e-flex e-con e-child\" data-id=\"954941e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58f6bc6 elementor-widget elementor-widget-heading\" data-id=\"58f6bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Power of Blue Light Protection<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85449a9 elementor-widget elementor-widget-text-editor\" data-id=\"85449a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Birch Tree Beauty educates customers on the effects of blue light, which penetrates deeper than UV rays, accelerating aging, causing dark spots, and weakening the skin\u2019s barrier. It also impacts eyes, sleep cycles, and overall well-being, leading to increased stress.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a429399 e-flex e-con-boxed e-con e-parent\" data-id=\"a429399\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d8b6b elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b1d8b6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Mission Rooted in Nature<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c67bb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f5c67bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Birch Tree Beauty is a family-driven brand inspired by New Hampshire&#8217;s birch trees. Their motto, \u201cPurely You,\u201d reflects their commitment to wellness and natural beauty, with each product carrying their love, story, and mission.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d30ca32 e-flex e-con-boxed e-con e-parent\" data-id=\"d30ca32\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Story In a cozy New Hampshire home surrounded by birch trees, a mother and her daughters bonded over cherished traditions\u2014baking cookies, crafting seasonal decorations, and enjoying homemade spa days. Growing up immersed in nature, Alia, the second daughter, developed a deep connection to the woods and seasons around her. When Alia pursued biochemistry in college, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-649","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/birchtreebeauty.com\/staging\/wp-json\/wp\/v2\/pages\/649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birchtreebeauty.com\/staging\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/birchtreebeauty.com\/staging\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/birchtreebeauty.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birchtreebeauty.com\/staging\/wp-json\/wp\/v2\/comments?post=649"}],"version-history":[{"count":21,"href":"https:\/\/birchtreebeauty.com\/staging\/wp-json\/wp\/v2\/pages\/649\/revisions"}],"predecessor-version":[{"id":1144,"href":"https:\/\/birchtreebeauty.com\/staging\/wp-json\/wp\/v2\/pages\/649\/revisions\/1144"}],"wp:attachment":[{"href":"https:\/\/birchtreebeauty.com\/staging\/wp-json\/wp\/v2\/media?parent=649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}